In The Image S.H.O.E.S 2025 event will take place on August 12-15, 2025 at DeVos Place.
For nearly 30 years, In The Image has been providing a new pair of back-to-school athletic shoes to elementary students in West Michigan. The SHOES (Shoes Help Our Elementary Students) Program supplies elementary students in Kent County with a free, brand-new pair of athletic shoes every year to start the school year on the right foot.
We believe every child should have the chance to be a kid with a new pair of shoes - allowing them to concentrate in school, run faster, jump higher, and play harder!