ASM Global has named Jen Henkel the new Director of Sales at DeVos Place in Grand Rapids, MI. Effective on February 1, 2025, Henkel’s new role reflects expanded responsibilities that include overseeing the Sales Department at DeVos Place.
Jen began her career with ASM Global Grand Rapids (formerly SMG) in 2019 as Sales Manager for DeVos Place. She then became Senior Sales Manager in October of 2021. Over the past six years, Jen has enjoyed her time here in Grand Rapids, MI, especially getting to connect with the community, as well as her clients and partners. Outside of work, Jen loves to travel, try new restaurants, read, and is always making time for her family and friends.
"I’m thrilled to step into the Director of Sales role at DeVos Place after six amazing years as Sales Manager and Senior Sales Manager,” says Jen. “I’m incredibly grateful for the trust and support of our team and look forward to continuing to serve our clients in this new capacity. Building strong relationships has always been the most rewarding part of what I do, and I truly value the connections I’ve made—and will continue to make—with our clients, partners, and community. Their ideas and collaboration inspire me every day, and I’m excited to help support their success, along with DeVos Place, ASM Global, and the Grand Rapids community.”
“On behalf of the rest of the ASM Global team here in Grand Rapids, we couldn't be more thrilled for Jen to take on her well-deserved new role,” says Eddie Tadlock, ASM Global Assistant General Manager at DeVos Place, DeVos Performance Hall and Van Andel Arena. “Jen has been an integral part of the sales team at DeVos Place for several years, and this new position is a true testament to her hard work and dedication.”
About ASM Global:
Van Andel Arena, DeVos Place and DeVos Performance Hall are managed by ASM Global. Award-winning ASM Global is the world’s No. 1 development and full-service venue company focused on client-first approaches for driving significant financial success. The company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues. ASM Global translates its unique visionary ownership experience into innovative project development, planning and execution; content programming; curated guest-immersive experiences; locally tailored solutions; and optimized revenue streams for our client’s properties and surrounding communities. Focused on value creation and economic growth, ASM Global realizes venue business potential to elevate the profitability and profile of our clients and partners. We cultivate strong, inclusive relationships with the communities we work and live in while championing the welfare and development of our employees and small business partners, resulting in a more cohesive, resilient and vibrant community.
ASM Global’s expertise and commitment extends across existing venue management, new venue development and transformative renovation projects across the most exciting properties in the industry, including Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans, Louisiana), The Moscone Center (San Francisco, California), AO Arena (Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers, Indiana).
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